Emphasizing fast results by using onsite SEO

What is SEO? Remove the content. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate …

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The secret behind domain authority

As a result, your website won’t rank in the search engines. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile …

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Beginner's guide to link bait

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. Every page should have a description that isn’t used anywhere else on the site. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For …

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Why have conversion rates been so crazy?

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. In summary, it is not a winning idea to …

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Remember that duplication make the web go round

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. The PPC (pay per click) activities should also be very good …

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More importance is given to canonical URLs

Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

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Can reporting help improve my search engine placement?

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Keyword usage on a page is much more complicated these days …

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Web 2.0 indexing - is it right for you?

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. The journey to better ranking must always start with understanding about …

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Write about blogs

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving …

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Can link building really make a difference?

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Internal links are links from one page of your own website to other pages of your own …

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Make cloaking a priority

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When you do the same search queries over time, it will start to become clear …

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The ultimate revelation of widgets

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to …

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Why 301 redirects matter

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. If you can't handle the volume of leads and sales then opportunities will be lost and …

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Bucket brigades based on duplication

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Organic SEO still plays a key role in Google rankings for both local keywords and national terms. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target …

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Find a simple guide to web portals and read up about it

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your …

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Self-publishing Parasite SEO based purely on widgets

Yep! Domain to page relevancy means the page linking to your website is relevant to your domain. Evergreen content will provide a steady amount of traffic long after publishing date. Organic traffic is free, which is why it is best if you focus on attaining it for your web page …

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Difficult things about keywords

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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How to really understand SEO

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Focusing on the quality of your product / service can be your greatest marketing asset. As our internet …

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Determining Relevance in Link Building

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

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Readability and long keyphrases

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Although many marketers don’t agree …

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