What is SEO? Remove the content. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate …

With SEO, you want to tell people about your content that are likely to share or link to it. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. How SEO Works… Although the Search Engines are continuously refining how they …

As a result, your website won’t rank in the search engines. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile …

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has …

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. Every page should have a description that isn’t used anywhere else on the site. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. In summary, it is not a winning idea to …

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. The PPC (pay per click) activities should also be very good …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. It can be of tremendous value to your target audience. . Announce your site to your network of users, friends, and …

Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Keyword usage on a page is much more complicated these days …

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. The journey to better ranking must always start with understanding about …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Internal links are links from one page of your own website to other pages of your own …

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When you do the same search queries over time, it will start to become clear …

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to …

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. If you can't handle the volume of leads and sales then opportunities will be lost and …

Google does have a very good reason for penalizing websites with low-quality or “thin” content. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. Instead of penalizing the page …

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Organic SEO still plays a key role in Google rankings for both local keywords and national terms. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target …

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your …

Yep! Domain to page relevancy means the page linking to your website is relevant to your domain. Evergreen content will provide a steady amount of traffic long after publishing date. Organic traffic is free, which is why it is best if you focus on attaining it for your web page …

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Social Networking is bigger …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Focusing on the quality of your product / service can be your greatest marketing asset. As our internet …

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. For smaller organizations, organic search can …

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Although many marketers don’t agree …