Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. The mechanism of …

In these instances, you leave it to the search engines to make the decision on which page is the correct one. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is …

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Choose three primary keywords and have a list of others …

Additionally, you can pay to have your website ranked above organic results in search result pages. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. For example if you have a title in your content you should place a H1 tag around that title. There are remedies that a company can take when …

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge …

SEO is all about staying relevant to what searchers are looking for. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. While doing a backlink audit, analyzing toxic backlinks and removing them can be …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. What is the first thing that you do when you want …

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Principally, technical SEO is concerned with how a website works …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. You want your page title to …

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote …

When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information …

If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. It is important to have backlinks from quality sites …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Our search autopilot switches off only once we are ready to click on a result. The entire …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. The sheer apparent complexity of SEO is enough to turn some people away entirely. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a …

Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Ads show up on top of organic results, but are tagged with “Ad” next to the result. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches …

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Webpages with content that is too long can also negatively affect you and your rankings. Who wants to chase links for months, only to see no real …

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

As opposed to trending topics, which can provide you with a surge in traffic for a short period. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in …

The concept of ‘link’ is changing in that respect. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that …

After all, your dish must appeal to readers for you to rank high. Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. For me internal linking is …

SEO is the practice of providing your clients with information about your services digitally. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not …