Go long-tail and forget javascript

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? For example, content that can be found on articlesbase …

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Check out these crazy facts about widgets

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local …

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Things your competitors know about quality

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. There are many sites and services that offer to help place press releases …

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The reason everyone loves link exchanges

When you get higher website traffic, your chances of generating more leads will improve. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn …

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Define your goals with regards to SERPs

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. If you command authority in your specific niche, Google will always see you as an important asset. There are other methods of driving …

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How to Create the Right Meta Description

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. When …

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Concentrate on actionable SEO campaigns

What would you type into a search engine to find your business website or page? In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. It is a popular …

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Dissecting Your SEO Competitors

Evolving user habits make responsive design essential from both an SEO and user experience perspective. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions …

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Consider what time of day you get leads or conversions

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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What's the story about text links

You may have heard or been told “just write great content”. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions …

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Make landing pages the main focus of your marketing tactics

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being …

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Advantages of long tail search and how you can take advantage of this

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Write good content that …

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Pay attention to web portals

What’s the first thing you do when you have a question? Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also …

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Thinking about backlinks makes everything OK

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Backlinks, also referred as inbound …

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Losing Focus on quality

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. The clear majority of websites …

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Operating with a skeleton SEO crew

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. SEO factors have varying weights and …

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It’s a win-win strategy with an emphasis on static pages

We’d recommend you start by improving five key website components: Does your website feature evergreen content, or are all your posts short-lived? Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT …

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Its all about blogs

To understand evergreen content, think of the evergreen tree: Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. What Are The Most Important Factors SEO Marketers Consider? An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

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What's the story about ROI

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted …

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Focus on ROI Instead of comment spam

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Crafting quality titles for product pages, articles …

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Reasons why you cannot learn web 2.0 well

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to …

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Invest in social media

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Relevance is part of …

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Losing Focus on rankings

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before …

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More focus is put on organic links

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be …

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Audit your profile, looking for issues with regards to anchor text

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Use keywords relevant …

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