The worst advice I've heard about trust rank

If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Duplicate content is an important issue to check for …

more ...

Sponsor events, teams, or organizations

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Vertical search …

more ...

Reasons why marketers love local search

So what it does it take to achieve a high ranking on Google? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Identify culprits …

more ...

Not all traffic is created equal

I will often examine pages thoroughly to learn what they’re doing on their homepages, blogs, shopping carts, etc. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. However, sometimes it isn’t so obvious to assess whether you have …

more ...

More focus is put on page impressions

It’s an unhealthy practice to decide for yourself what the data should be telling you. And, then, a little bit of on-page optimization. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. The search …

more ...

Engage with influencers

Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. If your website is low in quality and as such suffers in search engine results pages, you might be tempted …

more ...

Why duplication matters

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

more ...

Expand your non reciprocal link as necessary

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. One of the most important factors …

more ...

Self-publishing Parasite SEO based purely on splogs

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it …

more ...


Find a simple guide to webmaster tools and read up about it

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. While an exact-match domain can still rank as well as a traditional domain, they …

more ...

Unlocking the mystery of gateway sites

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A site can never have enough content. There is …

more ...

Disambiguation, and diversity are important when it comes to CTR

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out …

more ...

The hidden agenda of widgets

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

more ...

Don't miss out mobile search from your detailed marketing checklist

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely …

more ...

Stick to Your Plan

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. There are other perils to keyword stuffing …

more ...

The steps needed for putting SEM into action

Backlinking has a similar effect on ranking. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. The Google Search Console is an important basis for website monitoring. Not only is the …

more ...

The death of widgets

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

more ...


Lessons I learned about blogs

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Provide high quality photographs of products, and include an easy to use magnification system so customers can …

more ...