Education is the best legacy when it comes to gateway sites

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Therefore, if you have majority of these in your website, it would be better to run …

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The infamy behind keyword density

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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What everyone ought to know about rankings

The approach to solving these problems is to handle with care. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google …

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Don’t forget about metrics

Here’s the thing, great content can offer incredible advantages to your business. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus …

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Make SEO the main focus of your marketing tactics

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within …

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Adjust your appearance in search by utilising comment spam

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

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Write a 1000+ words article about local search

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. As technology evolved, the use of keywords by …

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Adjust your appearance in search by utilising backlinks

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Can link exchanges help improve my search engine placement?

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Over the years, I’ve gotten very far with …

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Takeaway tips for organic links

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Search engine …

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Let's talk about landing pages

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized your on-page SEO properly? These days, directory links are …

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How to diagnose link building related issues

One of the most time-consuming parts about link-building is actually finding places that will give you links. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play …

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Disambiguation, and diversity are important when it comes to SEO

Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The description meta tag should be a relevant and a descriptive sentence or two. Long Tail Keywords are long and very specific keyword phrases that the customer …

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Get familiar with the landscape of local SEO

Stick to these good practices and you’ll be on your way to free traffic. The first organic search result for any given keyword typically gets over 30% of clicks. You will notice a lift in both conversions and brand authority. The more higher quality, relevant websites pointing at your …

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