Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Therefore, if you have majority of these in your website, it would be better to run …

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

The approach to solving these problems is to handle with care. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google …

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. Some companies (Black Hats) will happily break the rules to get you to the …

Here’s the thing, great content can offer incredible advantages to your business. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus …

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within …

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. As technology evolved, the use of keywords by …

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Over the years, I’ve gotten very far with …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Search engine …

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized your on-page SEO properly? These days, directory links are …

Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and …

One of the most time-consuming parts about link-building is actually finding places that will give you links. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play …

Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The description meta tag should be a relevant and a descriptive sentence or two. Long Tail Keywords are long and very specific keyword phrases that the customer …

Stick to these good practices and you’ll be on your way to free traffic. The first organic search result for any given keyword typically gets over 30% of clicks. You will notice a lift in both conversions and brand authority. The more higher quality, relevant websites pointing at your …

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Thanks to local keywords, you can appeal …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Pages created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their …