Don’t forget indexed pages

If you produce great content, but no one’s there to see it, does it acquire links? Twitter is the easiest and quickest way to learn what is happening. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software …

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Myths and misconceptions about analysis

The hard part of SEO isn’t doing the work, it’s sitting down to do the work. There is always something new to try that could potentially make a huge impact on a campaign. Sites that aren’t optimized for user intent and mobile SEO will fail. Approach news …

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Beginner's guide to non reciprocal links

Read on for more information! A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page …

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Establish your position regarding offsite SEO

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Prioritise content marketing. That's publishing valuable content on …

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Let's talk about javascript

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Google has given significant backing to its …

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SEO stands for Search Engine Optimization

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Think of outreach as a brand awareness campaign …

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Write a 1000+ words article about landing pages

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Since in content curation you’re basically linking to outside content and you write a couple of …

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A few words on authority sites

It’s super tempting to right (perceived) wrongs online. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Google wants (and rewards) original content – it’s a great way to …

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Search engine health checks should look at page impressions

Always give your own website the edge when it comes to content. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend …

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The ultimate revelation of landing pages

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Ever wonder how to pick the perfect keyword topic for your blog or …

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Boost site speed and utilise content

Everything below that visible area merely serves to provide enough content for search engines. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Search engines are the primary method of navigation for most Internet users …

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The steps needed for putting LSI into action

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Based on your business goals, searcher …

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Analyse your existing offsite SEO

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Once you have built a great website …

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Improve engagement by utilising analytics

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. It involves …

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Learning about forums

Find the best blogs in your industry and ask them if you can write a post for them. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

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Random musings on bounce rates

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Fast load times aren’t just essential for a …

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Poor Migration causes major headaches

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Content is the heart of SEO. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question …

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A do-it-yourself guide to rankings

You want your company’s name to be one of the first results that they see. Google has advanced algorithms to make out if you are generating thin content to improve your SEO. Every website page, including your blog, should have at least one call-to-action above the page’s fold …

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The secret behind web crawlers

As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to …

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Ways to tell you're suffering from an obsession with web 2.0

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines …

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Write a keyword-rich introduction about 301 redirects

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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This story about mobile search will haunt you forever

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

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Top trends in sitemaps to watch

Evergreen content will provide a steady amount of traffic long after publishing date. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. With …

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The ultimate revelation of search engine spiders

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on …

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Things your competitors know about sitemaps

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. Producing content for search engines is also content marketing, list building, and relationship marketing. Good SEO consultants are hard to locate and they are even harder to hire. This is …

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