Think like a human not a robot when it comes to search queries

If you don’t already have an account for Google Webmaster, make sure that you create one! Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. They do …

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Follow a consistent cadence towards site submissions

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Make rankings the main focus of your marketing tactics

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what …

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Expand your cloaking as necessary

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your …

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Thinking about SEO campaigns makes everything OK

If you have the exact match domain name, search engines will give your domain priority. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. At some stage you …

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The best way to escape Google’s Pelican penalty

Your SEO strategy will go a long way for you and your business with the proper maintenance. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the …

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Understand about anchor text

It’s an unhealthy practice to decide for yourself what the data should be telling you. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search …

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Create separate pages for your different locations

Higher search rankings mean increased traffic as users search for terms that bring them to your site. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Links don't matter that …

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Less is always better when it comes to Google algorithms

We’re talking about 50% to 90% of traffic drop. These include paginated pages, categories, alphabetical, tags and search results). These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Although bounce rate is hard …

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The infamy behind search engine spiders

Too often, business owners create a decent site, and then forget about it. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure that …

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Stand your SEO ground

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A meta description is …

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Go long-tail and forget landing pages

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. It cares whether your page can actually help someone. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and …

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Here's what industry insiders think about anchor text

The actions you take to optimize your site will have a direct effect on your SEO ranking. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Quite simply, the better your SEO …

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Your guess is as good as Google's

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? There’s a difference between knowing your data and suffering from “analysis paralysis” (i …

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Facts about analytics that will make you think twice

Industry leaders spend countless hours tracking trends. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because …

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Headings and local search

SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming …

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