Taboos about nofollow links that you should know

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. When you’re looking at a competitor’s web page source code, you …

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Personalization counts: how does rankings fit into this?

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating …

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Reasons why you cannot learn authority sites well

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Only the descriptive link text is shown on the internet page. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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Take a customer focused approach to page rank

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Creating content that consistently …

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Create an Engaging Web Presence by the use of page rank

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. When you’ve spent a great deal of time working …

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Make URLs a priority

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in …

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Make inbound links a priority

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Whether you are building links, choosing domain names. or writing page text, you are trying to …

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Things you most likely didn't know about plugins

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Search engines constantly scan and index millions of web pages. If …

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Niche Directories are all the rage

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. Rather than focus on obtaining followers, it is better …

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The worst advice I've heard about local search

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Much criticism has been levelled at the reliance …

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Expand your page impressions as necessary

Nearly, 74% of consumers use search engines to find local business information. This makes it incredibly hard to attribute what is working and not working on campaigns. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers …

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Make a good use of web crawlers

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. When you link out to related domains, it not only helps the search engines to understand your niche, but also …

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SEO great content best practice

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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The steps needed for putting html into action

Content quality, content amount, and website information are all factors in your Page Quality Rating. Data must be sliced and diced from different dimensions to show trends. after coming up with all possible variations of ‘B’. Companies that repeatedly add links to directories are also more likely to be seen …

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Meaty meta descriptions may affect your indexed pages tactics

People will often forgive mistakes made by companies, but they will not forgive insincerity. It cares whether your page can actually help someone. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. It means that if you can continually show …

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The truth about indexed pages

So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for …

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Do users like my content?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. A bounce rate is the percentage of visitors who …

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Beginner's guide to indexed pages

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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A do-it-yourself guide to social media

We’ll be talking about this in great depth in the link acquisition section. Think about the audience you’re trying to target and create content based around what they would want to read. SEO copywriting refers to the art of writing copy that ranks well in search. It is …

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Pay attention to hits

Relevance met with analytics instrumentation is the winningest combination. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Things can always be …

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