Prioritize keywords and phrases, plurals, singulars and misspellings. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Bing has a partnership …

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. H tags tell the search engine bots which parts of your site are the most important. There is also no doubt in our minds that it is an extremely …

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. One factor is the proliferation of devices people use to access information, which …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to …

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. In fact, it is worth noting …

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description …

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google …

With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. There are …

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Look at how your landing pages have performed since the launch of …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. Never start a new sentence on …

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. If it would be helpful to your audience, share it. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally …

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether …

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly …

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. A well-planned structure …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. This is rarely relevant to users, could change in the future and make URLs …