Can bounce rates help improve my search engine placement?

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. In fact, Google asked these questions along with some others before releasing their highly publicized …

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Be mindful of LSI

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business …

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Link Practices That Are To Be Avoided

Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Ads show up on top of organic results, but are …

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Top trends in widgets to watch

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Ask for references or get a case study to determine if the service is legitimate. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the …

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Taboos about link research that you should know

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Visual content is more important than ever. It manages to supplement text in the best possible way (or …

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Can a techie truly understand stickiness

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

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The story behind Google authorship

The world is always changing, and you have to keep up. If you do, the rewards can be great. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. At the same time …

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Let's follow comment spam best practise

Simply put; keyword-focused content is often guilty of being over-stuffed. Now, that was always kind of the goal but it was just easier to get around that. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other …

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Lets look at our approach to SEO

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. However …

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Less is always better when it comes to html

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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What pain-points will your website or services solve?

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Read on for more information! There …

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Expand your rankings as necessary

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been …

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Repurpose old long tail search

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. These keywords are designed to users in a specific geographical area. How often did you leave a website because it took too long to open …

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Carve out time for concentrating on keyword research

Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Really good SEO is a process and it requires a …

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Update your web crawlers on a regular basis

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve …

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The truth about stickiness

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge …

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Latest developments in user generated content

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. Links with longevity suggests that your site is an established …

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Make sitemaps the main focus of your marketing tactics

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of …

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Fun with widgets for now

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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Emphasizing fast results by using landing pages

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Additionally they also usually have low competition due to their specificity; however this comes at the cost of low …

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How to really understand forums

Once you arrived at the page though, you clicked away without feeling satisfied. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site …

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Can a techie truly understand link exchanges

Organizations should take many factors into account when pursuing an SEO strategy. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine …

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Latest developments in quality

The reason for this is because SEO is an inbound marketing strategy; While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Not every spot on your …

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Not recommended: thin content pages

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If you’ve been …

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