SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming …

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Provide high quality photographs of products, and include an easy to use magnification system so customers can …

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. For example, someone launches a campaign and forgets to test …

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly …

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. A well-planned structure …

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. You need a mix of both timeless and timely content will help you always keep your readers engaged. Learn which industry ranking factors are important to your business and how to improve …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. This is rarely relevant to users, could change in the future and make URLs …

Relevance met with analytics instrumentation is the winningest combination. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Things can always be …

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Although many marketers don’t agree …