Headings and local search

SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming …

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Lessons I learned about blogs

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Provide high quality photographs of products, and include an easy to use magnification system so customers can …

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Focus on one website first

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly …

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Personalization counts: how do nofollow links fit into this?

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. A well-planned structure …

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Things to avoid when dealing with reporting

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. You need a mix of both timeless and timely content will help you always keep your readers engaged. Learn which industry ranking factors are important to your business and how to improve …

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Pay attention to hits

Relevance met with analytics instrumentation is the winningest combination. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Things can always be …

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Readability and long keyphrases

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Although many marketers don’t agree …

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