Analyse your existing widgets

Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

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Increase Organic Traffic by the manipulation of web crawlers

Great content must start with specific intent (particularly, a very interesting topic). To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t …

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Beginner's guide to indexed pages

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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How to really understand SEO

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Focusing on the quality of your product / service can be your greatest marketing asset. As our internet …

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Fun with widgets for now

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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Quick tips regarding bounce rates

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

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Why sitemaps matter

Think of outreach as a brand awareness campaign for your most authoritative audience. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather …

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A do-it-yourself guide to social media

We’ll be talking about this in great depth in the link acquisition section. Think about the audience you’re trying to target and create content based around what they would want to read. SEO copywriting refers to the art of writing copy that ranks well in search. It is …

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Measure which strategies provide the most benefit, refine and continue

A well-curated email list can drive revenue masterfully. Those that are not viewable are not spidered and not indexed or not processed. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. High-quality …

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When your use of doorway sites becomes obsessive

As opposed to trending topics, which can provide you with a surge in traffic for a short period. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in …

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Emphasizing fast results by using landing pages

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Additionally they also usually have low competition due to their specificity; however this comes at the cost of low …

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How to really understand forums

Once you arrived at the page though, you clicked away without feeling satisfied. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site …

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Top trends in sitemaps to watch

Evergreen content will provide a steady amount of traffic long after publishing date. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. With …

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Losing Focus on rankings

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before …

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Think like a human not a robot when it comes to hits

you just have to convince them that you are the right business to purchase from. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there …

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Here's what industry insiders think about anchor text

The actions you take to optimize your site will have a direct effect on your SEO ranking. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Quite simply, the better your SEO …

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Determining Relevance in Link Building

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

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The ultimate revelation of search engine spiders

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on …

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Everything you need to know about blogs

After all, your dish must appeal to readers for you to rank high. Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. For me internal linking is …

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What everyone ought to know about non reciprocal links

The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link …

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Can a techie truly understand link exchanges

Organizations should take many factors into account when pursuing an SEO strategy. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine …

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More focus is put on organic links

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be …

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Things your competitors know about sitemaps

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. Producing content for search engines is also content marketing, list building, and relationship marketing. Good SEO consultants are hard to locate and they are even harder to hire. This is …

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Write about cloaking

Local SEO is, inarguably, the best bet for local businesses to grow big. However, consider that Google is judging the content of eCommerce websites similar to regular content sites. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule …

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Your guess is as good as Google's

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? There’s a difference between knowing your data and suffering from “analysis paralysis” (i …

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Audit your profile, looking for issues with regards to anchor text

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Use keywords relevant …

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Latest developments in quality

The reason for this is because SEO is an inbound marketing strategy; While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Not every spot on your …

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Learning about web crawlers

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether …

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Not recommended: thin content pages

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. If you’ve been …

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Concentrate on actionable onsite SEO

You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Within a few years, everything changed …

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Facts about analytics that will make you think twice

Industry leaders spend countless hours tracking trends. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because …

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