Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. There are other perils to keyword stuffing …

So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for …

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Content is the heart of SEO. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question …

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. These keywords are designed to users in a specific geographical area. How often did you leave a website because it took too long to open …

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. You need to make sure that you are …

Backlinking has a similar effect on ranking. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. The Google Search Console is an important basis for website monitoring. Not only is the …

Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Each robots.txt file should specify sitemap file locations. It sees the same content word for word across two or more sites and sees it as low quality and …

So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is …

This data is invaluable to Google’s understanding of what searchers are really looking for. The most important step – now you have your keywords, be sure that you know how to implement them in your content. Your pre-production space is almost exactly the same as your live site. That’s …

We’d recommend you start by improving five key website components: Does your website feature evergreen content, or are all your posts short-lived? Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT …

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. A low-quality website wants to buff up its content by stealing it from others. Despite all the changes, the fundamentals of …

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are …

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Look at how your landing pages have performed since the launch of …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. Never start a new sentence on …

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

To understand evergreen content, think of the evergreen tree: Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. What Are The Most Important Factors SEO Marketers Consider? An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

Make sure that you label all of your images with descriptive alt attributes. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is …

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers …

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted …

You want your company’s name to be one of the first results that they see. Google has advanced algorithms to make out if you are generating thin content to improve your SEO. Every website page, including your blog, should have at least one call-to-action above the page’s fold …

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Crafting quality titles for product pages, articles …

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized your on-page SEO properly? These days, directory links are …

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to …

As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving website ranking. So, how can you optimize your site with very little effort and increase your profits by simply increasing the traffic to …

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will …

Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Really good SEO is a process and it requires a …

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your …

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A meta description is …

Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and …

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Relevance is part of …

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). Inbound links are also used by …

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. If it would be helpful to your audience, share it. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally …

Yep! Domain to page relevancy means the page linking to your website is relevant to your domain. Evergreen content will provide a steady amount of traffic long after publishing date. Organic traffic is free, which is why it is best if you focus on attaining it for your web page …

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge …

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines …

One of the most time-consuming parts about link-building is actually finding places that will give you links. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play …

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. Links with longevity suggests that your site is an established …

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of …

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Social Networking is bigger …

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The description meta tag should be a relevant and a descriptive sentence or two. Long Tail Keywords are long and very specific keyword phrases that the customer …

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. It cares whether your page can actually help someone. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and …

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

A proximity search uses the order of the search phrase to find related documents. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. A bounce rate is the percentage of visitors who …

Stick to these good practices and you’ll be on your way to free traffic. The first organic search result for any given keyword typically gets over 30% of clicks. You will notice a lift in both conversions and brand authority. The more higher quality, relevant websites pointing at your …