Advantages of long tail search and how you can take advantage of this

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Write good content that …

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Let's follow comment spam best practise

Simply put; keyword-focused content is often guilty of being over-stuffed. Now, that was always kind of the goal but it was just easier to get around that. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other …

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Lets look at our approach to SEO

The key aspect of Google’s algorithm that all of their updates (past, present, and future) follow is that they want to provide the best content possible to searchers. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. However …

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Why 301 redirects matter

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. If you can't handle the volume of leads and sales then opportunities will be lost and …

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Boost site speed and utilise content

Everything below that visible area merely serves to provide enough content for search engines. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Search engines are the primary method of navigation for most Internet users …

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Create separate pages for your different locations

Higher search rankings mean increased traffic as users search for terms that bring them to your site. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Links don't matter that …

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How do you feel about CTR now?

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its …

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SEO great content best practice

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Things to avoid when dealing with social media

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those …

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Adopt a customer centric view of domain authority

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands …

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Find a simple guide to webmaster tools and read up about it

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. While an exact-match domain can still rank as well as a traditional domain, they …

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The steps needed for putting LSI into action

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Based on your business goals, searcher …

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Analyse your existing offsite SEO

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Once you have built a great website …

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Pay attention to web portals

What’s the first thing you do when you have a question? Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also …

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The steps needed for putting html into action

Content quality, content amount, and website information are all factors in your Page Quality Rating. Data must be sliced and diced from different dimensions to show trends. after coming up with all possible variations of ‘B’. Companies that repeatedly add links to directories are also more likely to be seen …

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High advertisement ratio can be mitigated by using trust rank

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Meaty meta descriptions may affect your indexed pages tactics

People will often forgive mistakes made by companies, but they will not forgive insincerity. It cares whether your page can actually help someone. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. It means that if you can continually show …

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Thinking about backlinks makes everything OK

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Backlinks, also referred as inbound …

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Unlocking the mystery of gateway sites

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A site can never have enough content. There is …

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Write a 1000+ words article about local search

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. As technology evolved, the use of keywords by …

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Disambiguation, and diversity are important when it comes to CTR

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out …

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When your use of landing pages becomes obsessive

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Ads show up on top of organic results, but are tagged with “Ad” next to the result. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches …

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Less is always better when it comes to html

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Adjust your appearance in search by utilising backlinks

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Can link exchanges help improve my search engine placement?

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Over the years, I’ve gotten very far with …

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Less is always better when it comes to Google algorithms

We’re talking about 50% to 90% of traffic drop. These include paginated pages, categories, alphabetical, tags and search results). These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Although bounce rate is hard …

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What pain-points will your website or services solve?

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Read on for more information! There …

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Don’t forget quality

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Webpages with content that is too long can also negatively affect you and your rankings. Who wants to chase links for months, only to see no real …

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How to use the topic cluster model

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website …

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Improve engagement by utilising analytics

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. It involves …

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My thoughts on ROI

According to Google, natural links leading back to your site are definitely something to strive for. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. High-quality content means faultless spelling. It’s true …

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The hidden agenda of widgets

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

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Bucket brigades based on duplication

“Limited time” and exclusive promotional offers rarely are exclusive in reality. Organic SEO still plays a key role in Google rankings for both local keywords and national terms. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target …

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Learning about forums

Find the best blogs in your industry and ask them if you can write a post for them. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

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Make sure you know exactly what you're doing with CTR

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of …

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Expand your rankings as necessary

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been …

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Takeaway tips for organic links

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Search engine …

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Don't miss out mobile search from your detailed marketing checklist

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely …

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Meaty meta descriptions may affect your widgets tactics

Even human-generated content can be thin content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. In order …

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Random musings on bounce rates

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Fast load times aren’t just essential for a …

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The infamy behind search engine spiders

Too often, business owners create a decent site, and then forget about it. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure that …

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Losing Focus on quality

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. The clear majority of websites …

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Operating with a skeleton SEO crew

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. SEO factors have varying weights and …

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