The broken link-building method aided by blogs

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. No images, 500 words or less and a random link to a site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake …

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Self-publishing Parasite SEO based purely on splogs

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it …

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Web 2.0 indexing - is it right for you?

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. The journey to better ranking must always start with understanding about …

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Write about blogs

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving …

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Carve out time for concentrating on stickiness

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. This means that consumers get the information they are looking …

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Having fun with comment spam

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for …

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Invest in widgets

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

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Can link building really make a difference?

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Internal links are links from one page of your own website to other pages of your own …

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Delete toxic links yourself

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every …

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Garner high-quality backlinks

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google …

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Opting for Effective Search Engine Optimization

With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. There are …

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Search engine health checks should look at page impressions

Always give your own website the edge when it comes to content. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend …

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Dissecting Your SEO Competitors

Evolving user habits make responsive design essential from both an SEO and user experience perspective. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions …

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Taboos about link research that you should know

It is important that your Twitter strategy is dedicated to allowing you to make the most out of your account and ensuring that your social media presence arrives at its full potential. Visual content is more important than ever. It manages to supplement text in the best possible way (or …

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How to learn about conversion rates in a few hours

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. If users see your page simply spamming keywords with little regard for creating engaging, informative and …

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Niche Directories are all the rage

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. Rather than focus on obtaining followers, it is better …

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Reasons that marketers love offsite SEO

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

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The worst advice I've heard about local search

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Much criticism has been levelled at the reliance …

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Expand your page impressions as necessary

Nearly, 74% of consumers use search engines to find local business information. This makes it incredibly hard to attribute what is working and not working on campaigns. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers …

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Make SEO the main focus of your marketing tactics

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within …

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Can a techie truly understand stickiness

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

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Consider what time of day you get leads or conversions

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Layout, formatting and rankings combine to make great SEO

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Our search autopilot switches off only once we are ready to click on a result. The entire …

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Thinking about SEO campaigns makes everything OK

If you have the exact match domain name, search engines will give your domain priority. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. At some stage you …

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What's the story about text links

You may have heard or been told “just write great content”. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions …

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Create content about analysis

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. Keyword research is still useful for example but we …

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The best way to escape Google’s Pelican penalty

Your SEO strategy will go a long way for you and your business with the proper maintenance. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the …

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The ultimate revelation of landing pages

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Ever wonder how to pick the perfect keyword topic for your blog or …

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Understand about anchor text

It’s an unhealthy practice to decide for yourself what the data should be telling you. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search …

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Make a good use of web crawlers

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. When you link out to related domains, it not only helps the search engines to understand your niche, but also …

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Make cloaking a priority

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When you do the same search queries over time, it will start to become clear …

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Never underestimate the influence of html

Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

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The story behind Google authorship

The world is always changing, and you have to keep up. If you do, the rewards can be great. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. At the same time …

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The ultimate revelation of widgets

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to …

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Adjust your appearance in search by utilising comment spam

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects …

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Make landing pages the main focus of your marketing tactics

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being …

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