Be mindful of LSI

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business …

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Can a techie truly understand search engine spiders

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. You cannot …

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Link Practices That Are To Be Avoided

Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Ads show up on top of organic results, but are …

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The mysterious world of social media

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. A …

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Check out these crazy facts about widgets

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local …

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Take a customer focused approach to page rank

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Creating content that consistently …

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Things your competitors know about quality

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. There are many sites and services that offer to help place press releases …

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What is White Label SEO?

When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. For example if you have a title in your content you should place a H1 tag around that title. There are remedies that a company can take when …

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Engage with influencers

Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. If your website is low in quality and as such suffers in search engine results pages, you might be tempted …

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Follow a consistent cadence towards site submissions

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Make rankings the main focus of your marketing tactics

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what …

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The worst advice I've heard about non reciprocal links

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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Improve engagement by utilising splogs

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge …

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The reason everyone loves link exchanges

When you get higher website traffic, your chances of generating more leads will improve. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn …

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Expand your cloaking as necessary

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your …

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Why duplication matters

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

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Design + RSS feeds = Greatness

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. If a vendor …

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Remember that duplication make the web go round

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. The PPC (pay per click) activities should also be very good …

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Try to target a hungry crowd by paying attention to analytics

SEO is all about staying relevant to what searchers are looking for. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. While doing a backlink audit, analyzing toxic backlinks and removing them can be …

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Expand your non reciprocal link as necessary

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. One of the most important factors …

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Top trends in widgets to watch

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Ask for references or get a case study to determine if the service is legitimate. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the …

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Create an Engaging Web Presence by the use of page rank

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. When you’ve spent a great deal of time working …

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Make URLs a priority

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in …

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Make inbound links a priority

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Whether you are building links, choosing domain names. or writing page text, you are trying to …

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This year will be the year of landing pages

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Principally, technical SEO is concerned with how a website works …

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Define your goals with regards to SERPs

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. If you command authority in your specific niche, Google will always see you as an important asset. There are other methods of driving …

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Invest in content

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. In fact, it is worth noting …

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Things you most likely didn't know about plugins

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Search engines constantly scan and index millions of web pages. If …

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A few words on authority sites

It’s super tempting to right (perceived) wrongs online. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Google wants (and rewards) original content – it’s a great way to …

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Expand your non reciprocal link as necessary

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. You want your page title to …

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Focus on ROI Instead of search queries

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote …

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How to Create the Right Meta Description

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. When …

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Invest in conversion rates

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every …

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Concentrate on actionable SEO campaigns

What would you type into a search engine to find your business website or page? In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. It is a popular …

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Increase Organic Traffic by the manipulation of meta tags

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. The mobile version of your website is equally important, if not more important than the …

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Don’t forget about metrics

Here’s the thing, great content can offer incredible advantages to your business. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus …

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More importance is given to canonical URLs

Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

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Can reporting help improve my search engine placement?

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Keyword usage on a page is much more complicated these days …

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Create content about comment spam

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description …

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