Taboos about nofollow links that you should know

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. When you’re looking at a competitor’s web page source code, you …

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Beginner's guide to non reciprocal links

Read on for more information! A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page …

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Increase Organic Traffic by the manipulation of forums

Prioritize keywords and phrases, plurals, singulars and misspellings. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Bing has a partnership …

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What everyone ought to know about rankings

The approach to solving these problems is to handle with care. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google …

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Small but important things to observe about rankings

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to …

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SEO stands for Search Engine Optimization

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Think of outreach as a brand awareness campaign …

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Write a 1000+ words article about landing pages

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Since in content curation you’re basically linking to outside content and you write a couple of …

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The mysterious world of social media

Thin content can negatively impact your search engine rankings, cause Google to give you a manual action warning, and ultimately gives your website users a poor experience. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. A …

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Engage with influencers

Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. If your website is low in quality and as such suffers in search engine results pages, you might be tempted …

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Expand your cloaking as necessary

Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your …

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Remember that duplication make the web go round

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. The PPC (pay per click) activities should also be very good …

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Create an Engaging Web Presence by the use of page rank

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. When you’ve spent a great deal of time working …

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This year will be the year of landing pages

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Principally, technical SEO is concerned with how a website works …

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Invest in content

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. In fact, it is worth noting …

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A few words on authority sites

It’s super tempting to right (perceived) wrongs online. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Google wants (and rewards) original content – it’s a great way to …

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Focus on ROI Instead of search queries

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. If a page ranks well and Google finds it a manipulative use of duplicate content, Google can demote …

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More importance is given to canonical URLs

Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

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Create content about comment spam

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description …

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Self-publishing Parasite SEO based purely on splogs

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it …

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Write about blogs

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. As a site owner, however, it’s not always easy to recognize the SEO tips needed to ensure your site is optimized and has a constantly improving …

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Carve out time for concentrating on stickiness

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. A growth hacker is constantly searching for new ways to grow and collaborate with others in the field. This means that consumers get the information they are looking …

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How to learn about conversion rates in a few hours

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. If users see your page simply spamming keywords with little regard for creating engaging, informative and …

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Create content about analysis

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. Keyword research is still useful for example but we …

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Never underestimate the influence of html

Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

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The ultimate revelation of widgets

Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to …

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Create separate pages for your different locations

Higher search rankings mean increased traffic as users search for terms that bring them to your site. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Links don't matter that …

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High advertisement ratio can be mitigated by using trust rank

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Less is always better when it comes to Google algorithms

We’re talking about 50% to 90% of traffic drop. These include paginated pages, categories, alphabetical, tags and search results). These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Although bounce rate is hard …

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What pain-points will your website or services solve?

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Read on for more information! There …

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Don’t forget quality

In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. Webpages with content that is too long can also negatively affect you and your rankings. Who wants to chase links for months, only to see no real …

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Stick to Your Plan

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. There are other perils to keyword stuffing …

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The mysterious world of keywords

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. You need to make sure that you are …

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High advertisement ratio can be mitigated by using citations

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Its all about blogs

To understand evergreen content, think of the evergreen tree: Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. What Are The Most Important Factors SEO Marketers Consider? An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

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The death of widgets

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

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Self-publishing Parasite SEO based purely on widgets

Yep! Domain to page relevancy means the page linking to your website is relevant to your domain. Evergreen content will provide a steady amount of traffic long after publishing date. Organic traffic is free, which is why it is best if you focus on attaining it for your web page …

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This story about mobile search will haunt you forever

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

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Beginner's guide to indexed pages

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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How to really understand SEO

Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before. Focusing on the quality of your product / service can be your greatest marketing asset. As our internet …

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A do-it-yourself guide to social media

We’ll be talking about this in great depth in the link acquisition section. Think about the audience you’re trying to target and create content based around what they would want to read. SEO copywriting refers to the art of writing copy that ranks well in search. It is …

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