Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. In 2007, Google introduced universal search, a new way of compiling results that blended content from …

If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Duplicate content is an important issue to check for …

If you produce great content, but no one’s there to see it, does it acquire links? Twitter is the easiest and quickest way to learn what is happening. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software …

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating …

If you don’t already have an account for Google Webmaster, make sure that you create one! Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. They do …

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has …

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. H tags tell the search engine bots which parts of your site are the most important. There is also no doubt in our minds that it is an extremely …

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Vertical search …

Zorro is the only exception to this; he wore black. A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. It takes time, dedication, creativity, and patience to become an excellent SEO and get great results. SEO simply stands for Search Engine Optimisation …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. In summary, it is not a winning idea to …

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business …

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. There are many sites and services that offer to help place press releases …

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well …

When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. For example if you have a title in your content you should place a H1 tag around that title. There are remedies that a company can take when …

A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. Some companies (Black Hats) will happily break the rules to get you to the …

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge …

When you get higher website traffic, your chances of generating more leads will improve. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. If a vendor …

SEO is all about staying relevant to what searchers are looking for. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. While doing a backlink audit, analyzing toxic backlinks and removing them can be …

Trends come and go, but money makes traffic happen the fastest. Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety …

It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Ask for references or get a case study to determine if the service is legitimate. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the …

A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in …

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. If you command authority in your specific niche, Google will always see you as an important asset. There are other methods of driving …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. When …

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every …

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website …

What would you type into a search engine to find your business website or page? In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. It is a popular …

When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. The emerging practices of search marketing involve more than capturing …

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google …

It is very important that you are careful about the various Google search engine guidelines on creating content. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website …

Evolving user habits make responsive design essential from both an SEO and user experience perspective. Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions …

Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. Rather than focus on obtaining followers, it is better …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Much criticism has been levelled at the reliance …

Nearly, 74% of consumers use search engines to find local business information. This makes it incredibly hard to attribute what is working and not working on campaigns. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers …

You may have heard or been told “just write great content”. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions …

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Chances …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Ever wonder how to pick the perfect keyword topic for your blog or …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. The sheer apparent complexity of SEO is enough to turn some people away entirely. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a …

When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Write good content that …

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. The biggest difference between the two approaches is the level of formality and experimentation. Develop SEO-enabled content from creation that is ready to deliver …

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. If you can't handle the volume of leads and sales then opportunities will be lost and …

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Based on your business goals, searcher …

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Search engine …

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely …

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Fast load times aren’t just essential for a …

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. The clear majority of websites …

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. SEO factors have varying weights and …