As a result, your website won’t rank in the search engines. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile …
more ...Additionally, you can pay to have your website ranked above organic results in search result pages. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …
more ...I will often examine pages thoroughly to learn what they’re doing on their homepages, blogs, shopping carts, etc. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. However, sometimes it isn’t so obvious to assess whether you have …
more ...The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Creating content that consistently …
more ...Good content will also naturally improve search rankings by attracting more backlinks and social shares. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. What is the first thing that you do when you want …
more ...With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. The mobile version of your website is equally important, if not more important than the …
more ...Here’s the thing, great content can offer incredible advantages to your business. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus …
more ...Always give your own website the edge when it comes to content. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend …
more ...Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. If content fails to align properly with keywords, as is often the case Google will ignore your content or …
more ...If you have the exact match domain name, search engines will give your domain priority. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. At some stage you …
more ...Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When you do the same search queries over time, it will start to become clear …
more ...Everything below that visible area merely serves to provide enough content for search engines. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Search engines are the primary method of navigation for most Internet users …
more ...It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …
more ...Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those …
more ...Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. While an exact-match domain can still rank as well as a traditional domain, they …
more ...It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out …
more ...Even human-generated content can be thin content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. In order …
more ...Too often, business owners create a decent site, and then forget about it. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure that …
more ...Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Look at how your landing pages have performed since the launch of …
more ...Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. Never start a new sentence on …
more ...Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your …
more ...SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A meta description is …
more ...Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and …
more ...Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Relevance is part of …
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