In the past, research has shown that more than 95% of all searchers are long-tail. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Which articles and posts get …

As a result, your website won’t rank in the search engines. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. The reason social is such a natural extension of search is that …

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down …

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Choose three primary keywords and have a list of others …

We recommend page titles are between 10 and 60 characters. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. When people search for information online, they’re looking for content that will satisfy whatever need they may …

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Therefore, if you have majority of these in your website, it would be better to run …

You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care …

Additionally, you can pay to have your website ranked above organic results in search result pages. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

I will often examine pages thoroughly to learn what they’re doing on their homepages, blogs, shopping carts, etc. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. However, sometimes it isn’t so obvious to assess whether you have …

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Google has given significant backing to its …

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Creating content that consistently …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. What is the first thing that you do when you want …

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Whether you are building links, choosing domain names. or writing page text, you are trying to …

Browse through your website and remember to note web pages that have restricted access. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have …

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. The mobile version of your website is equally important, if not more important than the …

Here’s the thing, great content can offer incredible advantages to your business. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus …

If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can …

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. No images, 500 words or less and a random link to a site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake …

Always give your own website the edge when it comes to content. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend …

But this is a challenge because social sites can pop up and grow to tens of millions within months. If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target pages that are rarely accessed …

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

If you have the exact match domain name, search engines will give your domain priority. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. At some stage you …

Your SEO strategy will go a long way for you and your business with the proper maintenance. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the …

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When you do the same search queries over time, it will start to become clear …

The world is always changing, and you have to keep up. If you do, the rewards can be great. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. At the same time …

Simply put; keyword-focused content is often guilty of being over-stuffed. Now, that was always kind of the goal but it was just easier to get around that. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other …

Everything below that visible area merely serves to provide enough content for search engines. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Search engines are the primary method of navigation for most Internet users …

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its …

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those …

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands …

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. While an exact-match domain can still rank as well as a traditional domain, they …

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Backlinks, also referred as inbound …

An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. We know that we …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out …

Find the best blogs in your industry and ask them if you can write a post for them. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

Even human-generated content can be thin content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. In order …

Too often, business owners create a decent site, and then forget about it. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure that …

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Content is the heart of SEO. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question …

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. These keywords are designed to users in a specific geographical area. How often did you leave a website because it took too long to open …

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Look at how your landing pages have performed since the launch of …

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. Never start a new sentence on …

Make sure that you label all of your images with descriptive alt attributes. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is …

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your …

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A meta description is …

Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and …

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Relevance is part of …

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. If it would be helpful to your audience, share it. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally …