Use Link Baiting To Get More Inbound Links

In the past, research has shown that more than 95% of all searchers are long-tail. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Which articles and posts get …

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The secret behind domain authority

As a result, your website won’t rank in the search engines. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile …

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Write about user generated content

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Choose three primary keywords and have a list of others …

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Education is the best legacy when it comes to gateway sites

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Therefore, if you have majority of these in your website, it would be better to run …

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The reason everyone loves link building

Additionally, you can pay to have your website ranked above organic results in search result pages. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

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Not all traffic is created equal

I will often examine pages thoroughly to learn what they’re doing on their homepages, blogs, shopping carts, etc. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. However, sometimes it isn’t so obvious to assess whether you have …

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Let's talk about javascript

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Google has given significant backing to its …

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Take a customer focused approach to page rank

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Creating content that consistently …

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Make inbound links a priority

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Whether you are building links, choosing domain names. or writing page text, you are trying to …

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Increase Organic Traffic by the manipulation of meta tags

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. The mobile version of your website is equally important, if not more important than the …

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Don’t forget about metrics

Here’s the thing, great content can offer incredible advantages to your business. Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus …

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The broken link-building method aided by blogs

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. No images, 500 words or less and a random link to a site. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake …

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Search engine health checks should look at page impressions

Always give your own website the edge when it comes to content. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend …

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Reasons that marketers love offsite SEO

Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

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Can a techie truly understand stickiness

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

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Thinking about SEO campaigns makes everything OK

If you have the exact match domain name, search engines will give your domain priority. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. At some stage you …

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The best way to escape Google’s Pelican penalty

Your SEO strategy will go a long way for you and your business with the proper maintenance. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the …

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Make cloaking a priority

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. When you do the same search queries over time, it will start to become clear …

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The story behind Google authorship

The world is always changing, and you have to keep up. If you do, the rewards can be great. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. At the same time …

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Let's follow comment spam best practise

Simply put; keyword-focused content is often guilty of being over-stuffed. Now, that was always kind of the goal but it was just easier to get around that. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other …

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Boost site speed and utilise content

Everything below that visible area merely serves to provide enough content for search engines. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Search engines are the primary method of navigation for most Internet users …

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How do you feel about CTR now?

Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its …

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SEO great content best practice

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Things to avoid when dealing with social media

Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those …

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Adopt a customer centric view of domain authority

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands …

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Find a simple guide to webmaster tools and read up about it

Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. While an exact-match domain can still rank as well as a traditional domain, they …

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Thinking about backlinks makes everything OK

When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Backlinks, also referred as inbound …

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Disambiguation, and diversity are important when it comes to CTR

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out …

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Learning about forums

Find the best blogs in your industry and ask them if you can write a post for them. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results …

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Meaty meta descriptions may affect your widgets tactics

Even human-generated content can be thin content. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. In order …

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The infamy behind search engine spiders

Too often, business owners create a decent site, and then forget about it. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Make sure that …

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Poor Migration causes major headaches

As a business owner, you want your site to show up in results when it’s highly relevant to the user. Content is the heart of SEO. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question …

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Repurpose old long tail search

When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. These keywords are designed to users in a specific geographical area. How often did you leave a website because it took too long to open …

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Can a techie truly understand analytics

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Look at how your landing pages have performed since the launch of …

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Small but important things to observe about analysis

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. Never start a new sentence on …

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Find a simple guide to web portals and read up about it

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your …

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Stand your SEO ground

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. A meta description is …

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Invest in social media

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Relevance is part of …

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Lets look at our approach to page rank

Thinking in terms of the user, a category with only 1-3 products usually doesn’t provide the greatest browsing experience. If it would be helpful to your audience, share it. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally …

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