Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. In fact, Google asked these questions along with some others before releasing their highly publicized …

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit …

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. The mechanism of …

The hard part of SEO isn’t doing the work, it’s sitting down to do the work. There is always something new to try that could potentially make a huge impact on a campaign. Sites that aren’t optimized for user intent and mobile SEO will fail. Approach news …

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don’t always work and vice versa. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Google was the …

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Prioritise content marketing. That's publishing valuable content on …

So what it does it take to achieve a high ranking on Google? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Identify culprits …

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Only the descriptive link text is shown on the internet page. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

It’s an unhealthy practice to decide for yourself what the data should be telling you. And, then, a little bit of on-page optimization. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. The search …

Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. Ads show up on top of organic results, but are …

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Keywords and phrases used in communications should involve thoughtful research from the outset. Amazingly enough, they can analyze billions of pieces of …

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. I like to see what it’s like to hop in their funnel: how is the …

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. One of the most important factors …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. You want your page title to …

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Keyword usage on a page is much more complicated these days …

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Internal links are links from one page of your own website to other pages of your own …

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within …

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Our search autopilot switches off only once we are ready to click on a result. The entire …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. You research, to the best of your ability, what is related to the new space and place …

It’s an unhealthy practice to decide for yourself what the data should be telling you. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search …

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A site can never have enough content. There is …

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. Ads show up on top of organic results, but are tagged with “Ad” next to the result. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches …

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. It involves …

According to Google, natural links leading back to your site are definitely something to strive for. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. High-quality content means faultless spelling. It’s true …

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for …

Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers …

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted …

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Crafting quality titles for product pages, articles …

Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Really good SEO is a process and it requires a …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve …

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines …

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. Links with longevity suggests that your site is an established …

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

Great content must start with specific intent (particularly, a very interesting topic). To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t …

Think of outreach as a brand awareness campaign for your most authoritative audience. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather …

That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords …

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may not have considered before …

The concept of ‘link’ is changing in that respect. We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that …

The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link …

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be …