In the past, research has shown that more than 95% of all searchers are long-tail. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project!

Create content about backlinks

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. More importantly, the people coming Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Finally, the content on your website can do a great deal to bolster your search engine rankings.

Boost site speed and utilise blogs

As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen. A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines.

Unlocking the mystery of organic links

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Gaz Hall, from SEO Hull, had the following to say: "Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy."

Use Link Baiting To Get More Inbound Links

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Cloaking A great example that I like to use is PNS. is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? This is not a good situation for your website’s SEO and user experience.