If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Duplicate content is an important issue to check for during your SEO audit. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl.

It’s not too late to bring SEO and content in harmony

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Whatever shows up in the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign.

What your mum didn't tell you about bread crumbs

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly.

Quality over quantity when it comes to keyword density

The best way to know what you’re up against is to simply search it. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line."

The worst advice I've heard about trust rank

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. Since Take a butchers at Restaurant Beverley, for instance. your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be.