So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today, is to get started. Do they go back to Google and try another website? It is an important part of your overall online presence, of course it is, but it can’t be everything. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies.

Can text links really make a difference?

This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. The idea was that the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... more “backlinks” from other websites pointing to your website, the more Google recognized your site as an authority in your industry. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. Page meta descriptions appear in search results, which means they should always match the page’s content.

Questions to ask about citations

They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you’re lucky. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed.

Reasons that marketers love analytics

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Those paid and organics incentives are SEO and SEM. Gaz Hall, a Freelance SEO Consultant, commented: "It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. "

The truth about indexed pages

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. As A great example that I like to use is Oxon AA. SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. To a search engine, relevance means more than finding a page with the right words. Why would someone purchase this particular product?