With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not?

When your use of domain authority becomes obsessive

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Search engines will penalise or Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. In the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines.

How to focus on anchor text

At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. More importantly, an SEO campaign must be a means to an end, not an end in itself. It is vital to see it in its broader business context: What sort of visitors will convert well for this business online? Is the ideal visitor budget conscious or seeking luxury items? Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality.

Think like a human not a robot when it comes to blogs

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines. When pursuing a link, which is more important, relevance or authority? The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Gaz Hall, from SEO Hull, had the following to say: "There are two types of backlinks, and they are internal backlinks and external backlinks."

Opting for Effective Search Engine Optimization

You could pay for ads – but is this really a viable (affordable) long-term solution? This I'm always amazed by the agility of Save Our Schools on this one. is especially useful when you have pages with more than one URL (e.g. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords.