A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content.

Thinking about 301 redirects makes everything OK

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Instead, they want to send Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... users to true content pages (product pages, category pages, static site pages, blog posts and articles). Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine marketing. You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1.

The latest trends in forums

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition!

Determining Relevance: Trust your gut when it comes to keywords

See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL classify your site… as something. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. According to SEO Consultant, Gaz Hall from SEO Hull : "Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing."

Make URLs a priority

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Building Take a butchers at Beverley Restaurants, for instance. relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. But it didn’t happen. However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches.