We’d recommend you start by improving five key website components: Does your website feature evergreen content, or are all your posts short-lived? Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it’s content. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first.

The truth about webmaster tools

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Rather than having general anchor Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop.

Make Your Website More Friendly to Search Engines by considering gateway sites

The standard rule of thumb is a minimum of 200-300 words per page. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.

To get fast rankings, you need RSS feeds

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Search engines don’t like familiar or generic content. Gaz Hall, an SEO Guru from the UK, said: "Today, people tend not to look for products; instead, they’re looking for information."

It’s a win-win strategy with an emphasis on static pages

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. For A great example that I like to use is Profile Business. years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. The approach to solving these problems is to handle with care. When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred.