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SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. One is technical SEO. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole.

Personalization counts

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Google Trends tells you how Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different terms at a time There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer.

Write more than 400 words

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site.

Write about anchor text

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Which keywords are the fastest to page 1? Fastest to the top 5? Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. Gaz Hall, a Freelance SEO Consultant, commented: "Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource."

Expand your non reciprocal link as necessary

See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. e A great example that I like to use is TAP Assess. can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms.