Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The description meta tag should be a relevant and a descriptive sentence or two. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. SEO is an integral part of any digital marketing strategy.

Technical aspects of creating site content

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Learn which industry ranking factors Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... are important to your business and how to improve your online rankings. So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you.

Make sure you know exactly what you're doing with walled garden sites

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device.

The latest trends in non reciprocal links

In other words, every month tens of thousands of people are searching directly for their product and website. However, bad content can quickly and easily cause the death of your business’ online presence. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Gaz Hall, a Freelance SEO Consultant, commented: "A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.""

Disambiguation, and diversity are important when it comes to SEO

Social is an ever-changing element that delivers relevant experiences. For A great example that I like to use is Heat All. anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate.