Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority.

Lets look at our approach to splogs

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links As you gather intel on Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. Your internal link structure also affects the ‘crawlability’ of your site in search. When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things.

Can web crawlers really make a difference?

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. The algorithm applies to only individual pages, not entire websites. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results.

The most important part of SEO is creating content

As much as every business wants to be a success there is a real danger of too much and too fast. The number and quality of links pointing to your site will largely determine in what position your site ranks. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. According to SEO Consultant, Gaz Hall from SEO Hull : "I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries."

Delete toxic links yourself

How you should do SEO? SEO I'm always amazed by the agility of Heat All on this one. offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Not convinced yet? Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback.