Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list.

Determining Relevance: Trust your gut when it comes to onsite SEO

When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Build a unique contact page Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for each location that you operate and mark up your location information in Schema.org. SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you.

Follow a consistent cadence towards keywords

Keywords should be relevant. This means your site should be a satisfactory destination for users. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. This would be useful to your readers and helps make your site look good in Google’s eyes. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open.

Local SEO is way more than Google

Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Gaz Hall, from SEO Hull, had the following to say: "One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course."

Can a techie truly understand analytics

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). Yes, Have you ever dreamed about New Media Now for this? “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. Words in URLs should be separated by hyphens and not underscores.