Can bounce rates help improve my search engine placement?

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. In fact, Google asked these questions along with some others before releasing their highly publicized …

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Emphasizing fast results by using onsite SEO

What is SEO? Remove the content. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate …

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Go long-tail and forget javascript

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? For example, content that can be found on articlesbase …

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Make sure your website is indexed in search engines

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. In 2007, Google introduced universal search, a new way of compiling results that blended content from …

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The worst advice I've heard about trust rank

If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper, also called fold line, used in the preparation for printing. Duplicate content is an important issue to check for …

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Discover the connection between user experience text links

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. The mechanism of …

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Use Link Baiting To Get More Inbound Links

In the past, research has shown that more than 95% of all searchers are long-tail. You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Which articles and posts get …

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Taboos about nofollow links that you should know

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. When you’re looking at a competitor’s web page source code, you …

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Don’t forget indexed pages

If you produce great content, but no one’s there to see it, does it acquire links? Twitter is the easiest and quickest way to learn what is happening. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software …

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Personalization counts: how does rankings fit into this?

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Despite all the advantages eCommerce possesses over physical retail, it can often be guilty of attributing a certain kind of facelessness to a business. Copy is the most efficient way of creating …

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The secret behind domain authority

As a result, your website won’t rank in the search engines. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile …

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Everything you need to know about white hat SEO

In these instances, you leave it to the search engines to make the decision on which page is the correct one. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is …

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Myths and misconceptions about analysis

The hard part of SEO isn’t doing the work, it’s sitting down to do the work. There is always something new to try that could potentially make a huge impact on a campaign. Sites that aren’t optimized for user intent and mobile SEO will fail. Approach news …

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Beginner's guide to non reciprocal links

Read on for more information! A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page …

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Increase Organic Traffic by the manipulation of forums

Prioritize keywords and phrases, plurals, singulars and misspellings. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Bing has a partnership …

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Think like a human not a robot when it comes to search queries

If you don’t already have an account for Google Webmaster, make sure that you create one! Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. They do …

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Why SEO Is Actually All About Content Marketing

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don’t always work and vice versa. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Google was the …

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Write about user generated content

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Choose three primary keywords and have a list of others …

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Education is the best legacy when it comes to gateway sites

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Therefore, if you have majority of these in your website, it would be better to run …

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This story about javascript will haunt you forever

Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. H tags tell the search engine bots which parts of your site are the most important. There is also no doubt in our minds that it is an extremely …

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Beginner's guide to link bait

If the agency shares some commonalities with the client’s industry or geography, this can lead to unique insights. Every page should have a description that isn’t used anywhere else on the site. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For …

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Sponsor events, teams, or organizations

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Vertical search …

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The infamy behind keyword density

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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Establish your position regarding offsite SEO

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Prioritise content marketing. That's publishing valuable content on …

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Reasons why marketers love local search

So what it does it take to achieve a high ranking on Google? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Identify culprits …

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What everyone ought to know about rankings

The approach to solving these problems is to handle with care. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google …

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Reasons why you cannot learn authority sites well

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Only the descriptive link text is shown on the internet page. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for …

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The reason everyone loves link building

Additionally, you can pay to have your website ranked above organic results in search result pages. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Generally, the use of focused crawlers means that websites which were granted a particularly high importance or …

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Difficult things about hits

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best …

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Not all traffic is created equal

I will often examine pages thoroughly to learn what they’re doing on their homepages, blogs, shopping carts, etc. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. However, sometimes it isn’t so obvious to assess whether you have …

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Small but important things to observe about rankings

SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to …

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Let's talk about javascript

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Google has given significant backing to its …

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SEO stands for Search Engine Optimization

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Think of outreach as a brand awareness campaign …

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Why have conversion rates been so crazy?

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. In summary, it is not a winning idea to …

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Write a 1000+ words article about landing pages

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Since in content curation you’re basically linking to outside content and you write a couple of …

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More focus is put on page impressions

It’s an unhealthy practice to decide for yourself what the data should be telling you. And, then, a little bit of on-page optimization. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. The search …

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